It’s no secret that blogging, when done correctly can be a very lucrative past time. In fact, many people now work full time in the comfort of their own home, with their blog as their main source of income.
New “Bloggers” often have some very important questions about where to start, but the one that comes up the most regularly is about niche selection. What subjects are the best to build a blog around, and more importantly which will make you the most money?
There are several schools of thought in relation to niche selection, and here are some of the best tips for “Bloggers” looking for their piece of the pie.
How Popular Is Your Topic?
There are two things you cannot do without if you are to run a successful blog. Content and readers, and you need plenty of both!
You need to choose a subject where there is plenty of commercial interest. Blogs about making money, dating, and weight loss will always be more popular than blogs about plastic bottle tops, and famous historical figures that played musical instruments.
Now whilst there is a mass of interest in the dating niche for example, there is also a ton of competition. Try narrowing your focus slightly and pick a sub-topic of dating. For example, dating for the over 40’s. You will still have plenty of interest in your subject, but there is much less competition.
You also need to make sure your sub-topic will provide you with enough content to maintain the blog long term. To keep a blog fresh you need to update it with lots of new and engaging content, which would be very hard with a plastic bottle top blog!
Is It An Evolving Niche?
Some of the best niches to be in are the ones that are rapidly changing and evolving. Take electronics for example. With so many new and innovative gadgets coming out everyday there is always something new to write about. There is also a very big, hungry market looking for up-to-date information that you can provide for them.
Think of all the amazing sub-topics that fall under the umbrella of electronics. You have cameras, mobile phones, laptops, computer games, 3D televisions, and that’s just the tip of the iceberg. In these types of niches there will always be new products to write about and review, thus providing you with never ending content.
Are They Easy To Monetize?
Unless you are building your blog simply as a hobby then you are going to want to monetize it in some way. For that reason you need to think about whether or not your subject is one that has commercial opportunities.
To help you get started let’s have a look at a few ways you could monetize a blog.
Advertising – A blog with a great deal of traffic each day is likely to attract advertisers. You could sell advertising space on your blog to companies in your niche.
The higher your rankings in the search engines, and the more visitors you get, the more you will be able to charge people to promote themselves on your blog.
Become An Affiliate – If your subject is commercially viable then there will generally be opportunities to sell products on your blog as an affiliate. You may find digital products you can promote such as eBooks or eCourses, or even physical products you could sell through Amazon or eBay.
Have a good look at the different products available to you so you can find the best fit for your readers. Remember you must stay relevant. If you run a blog about dating for the over 40’s there probably isn’t much point trying to sell them tennis coaching courses. A book about “Dating Tips For The Shy” would do much better in terms of conversions.
Can You Create Your Own Product?
If you pick a topic you are somewhat of an expert in then there is a great opportunity for you to create and sell your own product. The advantages of selling your own products are that you will keep all of the profits rather than earning a small commission, and as the author of the blog you will have built up some trust and rapport with your readers. This will make them more likely to buy from you when your product comes to market.
So we now know there is money to be made in the niche. You now need to ask yourself…
Are You Interested Enough?
Remembering that you will need to be writing bundles of new content, long term you need to pick a subject you have at least some small interest in.
Whilst it may be tempting to follow the money, the danger of starting a blog about something that doesn’t interest you is that you may soon get bored.
Boredom is likely to come out in your writing, and will result in you losing interest and neglecting your blog. Unfortunately many blogs are scrapped before they really get going because the owner wasn’t interested in the subject and stopped maintaining it.
Are You Thinking Long Term?
I think the key to true niche selection success is thinking long term. Remember that if at some point in the future you moved on to other projects you always have the opportunity to sell your blog.
People that buy blogs are looking for all of the ingredients that we have discussed, but the most important being the life expectancy of the subject. Whilst trending topics can do very well for a short time, in the long term they tend to die off, and will certainly not generate much interest from investors.
So in short…
- Write about what interests you
- Make sure there will be plenty of content
- Make sure the market is big enough
- Ensure there are plenty of commercial opportunities
- Think long term!
Hopefully armed with this information you can now go off and search for the subject of your own million dollar blog!