When outsourcing work for the first time, one of the most important aspects is deciding on how much to pay your freelancer. As this might be unfamiliar territory, the aim of this article is to provide some practical advice in addressing this decision.
Why Do We Hire Freelancers?
Generally there are 3 reasons why we utilize the services of freelancers. These include:
- Freeing Up Time Many individuals do not want to sacrifice time for money. When considering the online market, for example, it allows Internet Marketers the opportunity to outsource work such as article writing or graphic designs etc. Many established Internet Marketers will rather pay someone else to do the work for them in order to free up more personal time.
- Professional Service Very often the skills of a professional are required to carry out certain tasks. With our example above, Internet Marketers involved in affiliate programs wants to motivate readers landing on their websites into purchasing the products advertised. Not everyone can write great motivating sales copy, and therefore the services of skilled professionals are often utilized.
- Freedom of Choice
This is a combination of the above 2 points but with the focus of having the freedom of choice in utilizing any freelancer on an as and when required basis. There is no formal contracts entered into, and you have the freedom to decide whom you want to use and for which project.
Tips in Deciding How Much To Pay Your Freelancer
First of all, you will need to determine how a freelancer is to be paid, whether it is per hour or per project, or by some other rate. There is, however, a few ways to gauge payment structures. These include:
- Industry Rates By finding out what others pay for a similar service is often the first step in deciding how much to pay. The more common the skill, the higher the competition tends to be, and therefore the cheaper the rates for the particular service. This, unfortunately, does not necessarily mean that a standard quality will be guaranteed.
- Skills and Experience At the end of the day you want to ensure that you receive value for money, and therefore freelancers with great testimonials and proof of work is often is seen to charge higher rates. A pool of online writers, for example, may charge similar rates to write informative articles about a specific subject, but might not be as effective in writing sales copy. A professional Copywriter, on the other hand, does possess the skills to motivate most viewers in purchasing the product, and therefore charge higher rates for their skills. At the end of the day it all boils down to what you want to achieve.
- Quality of Work Generally, people are willing to pay more when their given product or service beams with quality. If you pay a lower rate compared to the industry norm, than you will need to accept that you might receive substandard quality. On the other hand, you may have just stumbled upon a ‘gem in the making’, especially with new freelancers competing for the same market. In such situations, however, there is nothing more motivating paying a little extra to the freelancer especially if you understand the amount of work that was invested in the end product, and if you want to create a long term relationship with the individual.
- Negotiating Other Rewards The rates charged from a freelancer may not always suit your budget, and therefore other rewards could be negotiated. If, for example, you want a specific designer to create a specialized set of logos and headers, but find the services charged is to steep, you could offer a lower payment in return for a revenue sharing deal. If you want a cheaper flat rate, determine what other rewards the freelancer may be willing to negotiate on.
Considering all the above mentioned factors will help you in deciding how much to pay your freelancer as well as identifying a range of fees charged in the specific industry. From here there is nothing stopping you from contacting the individual and negotiating deals.