After all, site visitors aren’t going to hang around long enough to see your ads or listen to your affiliate pitch if they don’t find something on the page that interests them. No matter what your monetization strategy is, you want your site to be something that provides people value so they will keep coming back for more. The only way you are going to accomplish this is by providing good, quality content.
Consider good, quality content as a part of customer service. Even if your visitors convert (click your ad or make a purchase) but never return, you should still strive to make sure that they had a good experience while they were on your site. You want them to recommend your site, thereby increasing your traffic, reputation, brand recognition and ranking. If you supply reliable information, your visitors are more likely to stick with your site long enough to pay attention to your marketing info–and to trust it enough to click through.
But what if you are having a Writer’s Block, and just cannot come up with ideas? How can you know get back to publishing useful information?
First, think about what someone would like to know about your topic.
If you’re also a beginner in your niche, this is simple. Your visitors probably have the same questions and concerns as you. So document on your site what you learn.
As long as you do not deceive your visitors into thinking you are an expert, this is perfectly fine. As a matter of fact, most people would probably prefer to learn from you than an expert, since you will speak in terms that they can understand well. On the other hand, if you are indeed an expert, try to remember your novice days, and pick a topic that helped you become an expert.
And try to explain it in novice terms without getting too technical. Or request questions from your visitors to find out what they would like to learn from you, and what depth of detail they prefer.
Next, do some research.
Your integrity as a website owner depends on the information you provide your clients. So, no matter how much of a brain freeze you are suffering from, don’t try to “wing it.”
Instead, do some research. The bulk of your research will probably be done online, anyway. Make sure you look for reliable websites though. If you know virtually nothing about your topic, Wikipedia is a good place to start. It will provide a broad understanding of your topic, a launching point for further research, and in most cases is trustworthy.
Check out other expert websites on your topic. If you have problems understanding technical aspects of your subject, eHow and Investopedia, Wikipedia, and so on are excellent places to find articles with simple explanations. These can be an excellent source to find something for you to write about. An ethical note: take notes! Unless the site explicitly allows you to lift content for your own use, you want to purvey your content using your own words. Plagiarism is wrong.
Now that you have an idea of what you want to write about, its time to actually crank out the article.
The first way, and the most obvious one if you enjoy writing and have an aptitude for it, is to write the articles yourself. This is by far the most inexpensive option available to you. When you write an article yourself, you have total control over what you want to say, the tone of the article and the direction it leads your visitors in. With all the notes you generate from your research, or the list of question you have compiled from your readers, it should be easy to come up with an article. Do not stress too much on the length or the article or a particular “style” of writing – as long as you provide value, you are doing good.
Now, on the other hand, if you were lucky to get out of English Composition with a C, or if you would rather go to a dentist than put words on paper, you’ll need to get some help. If you’re fortunate, you’ll have a spouse, significant other, child, or friend who does enjoy writing and won’t mind coming up with usable articles for a small fee. Otherwise, you can hire a freelancer. There are hundreds, if not thousands, of people out there who long to be paid for writing in a market where publishing opportunities are hard to come by. You can find small private freelance writer/editors by searching online; in this situation, you can build a loyal working relationship with one company. If you just want quick content, you can hire a writer on a per-job basis (although you may end up with a list of “favorites” later).
Of course, hiring a writer or virtual assistant costs money (the rate varies widely), and while you’re full of money making ideas, it can take time to see a profit.
After a few hours (or days) of research and writing, you should have your content ready. One final tip – don’t get so caught up in your research and writing that you forget that your website is meant to realize your money making ideas. Keep a list of your keywords handy and make sure you (or your writer) use them in appropriate ways. Never, ever give up and let a “writer’s block” paralyze your site again.