It seems like everyone and their mother are selling items on Etsy. Some might think it’s an easy way to make some money, but in reality it is not. Just like with any business, being an Etsy business owner can be hard work.
Here are my tips for beginner Etsy sellers:
If you want to sell on Etsy, then you will need to do some research. Just like with any business, this will need to be done. You will want to research what the best price point is for whatever it is that you are selling.
Will you be selling your product at a high price because of a high quality or will you be competing with your competitors by selling your product at a low price?
2. Photos are important.
On Etsy, photos are very important. You will definitely want to brush up on your photography skills or even possibly take a photography class (or maybe a few). You will want to provide high-quality photos for each of the products that you are trying to sell.
This will attract potential customers because the thing that will get customers to click over to your products and your Etsy store is the quality of your photos.
I know this works because when I personally look at Etsy, the best photos are what usually gets my attention.
3. Customer service matters.
Customer service is extremely important in the retail world. If you are selling something to a customer, then you need to know how to treat customers correctly. I have seen way too many big mistakes by store owners who are completely rude to their customers for no reason.
Be polite, put on a happy face, and try not to voice your problems and complaints to customers.
4. Descriptions matter.
Not only do your photos matters, but the descriptions matter as well. You need to be able to describe your product in its title and in the summary of the product.
SEO matters on Etsy as well. When people search for products, you want your product to be one that they find first. You have to think that some products have thousands of similar products on Etsy as well, and you want yours as close to the first page as possible and not on the 50th page.
Are you interested in selling on Etsy? Why or why not?
Image via Flickr by creativedc