One of your 2014 resolutions for your business may be to improve your marketing skills in order to hopefully increase both your reach and your revenues. Sometimes in businesses marketing is an area that is put on hold. However, marketing can make or break a business.
Here are different ways to kickstart your marketing department in 2014.
Create a Facebook page.
Do you have a Facebook page for your website? Facebook can be an easy way to keep your customers and potential future customers updated with what is going on at your business. You could post questions each day, statuses, pictures, and so on.
Twitter is another good way to engage with potential customers. You could find potential customers by easily searching hash tags. You could also join Twitter parties so that others can find you easily.
Join the Pinterest train.
For consumers out there, Pinterest may be a place where they determine what they want to buy. They pin things that they want, things that they like, design ideas, recipes, and so on.
Make sure that you have nice images on your website so that people will want to pin your images for others to find.
Have an e-mail list.
Do you have an e-mail list? There are several good e-mail websites that you could join in order to kickstart an e-mail list for your business.
You should be looking for quality contacts. Contacts that don’t lead to anywhere and just inflate numbers don’t do anything and don’t help you at all.
You could send out details in e-mails such as sales, discounts, coupons, news, and so on. It can be a great way to remind customers of your products or services and hopefully bring them in to see you.
Have an engaging blog with quality content.
There are many positives of having a blog to go along with your website. Engaging content means that you have the possibility to bring readers and customers back over and over again. New clients may also be able to find you if they search something within a post.
How do you plan to market your business this year?